Thursday, October 20, 2011

Utah Earns Top Spot in Ten of Twenty SKI Magazine Reader Survey Categories

Utah ski resorts topped the charts of the 2011 SKI magazine reader survey. Leading the charge, Deer Valley Resort earned the overall number one spot for a remarkable five years in a row. Joining Deer Valley on the top twenty list, Park City Mountain Resort was ranked number six, Canyons Resorts ranked 16th and Snowbird Ski and Summer Resort landed the 20th position.
Utah resorts received the top rating in half of the category divisions including Alta for "Overall Satisfaction", "Character", and "Snow"; Powder Mountain for "Value"; Deer Valley for "Weather", "Grooming", "On-mountain Food", "Dining", "Lodging", and "Service".
"Utah’s resorts are committed to enhancing our natural strengths as a destination", said Ski Utah President Nathan Rafferty. "Year after year, these rankings positively reinforce that our efforts are improving the Utah ski experience for local and destination visitors alike".
Along with incredible representation in the overall rankings, Utah resorts dominated the categories Ski Utah considers its greatest assets - snow, access and value. Famous for its trademarked Greatest Snow on Earth, six of the top ten listings for "Snow" were Utah resorts: (1) Alta, (3) Powder Mountain, (4) Snowbird, (6) Brighton, (7) Solitude, (10) Deer Valley.
Additionally, seven of the top ten resorts listed in the "Access" category were in Utah: (2) Deer Valley, (3) Park City, (4) Snowbird, (5) Canyons, (6) Solitude, (7) Brighton, (8) Alta.
"Value", another vital component of Utah’s wintersports product, had four Utah resorts in the top ten: (1) Powder Mountain, (7) Brighton, (8) Alta, (10) Solitude.
Utah ski resorts also scored highly in the lifestyle awards with Alta ranked "Top Skiers Mountain", Park City Mountain Resort named "Best Resort to Ski with your Kids", and Deer Valley acclaimed for "Top Ranked Food and Dining".
Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts (Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Canyons Resort, Deer Valley Resort, Eagle Point, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, Sundance and Wolf Mountain) that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.

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