Leaves are not the only thing changing colors this fall as they prepare for quickly approaching winter. Ski Utah has recently launched a new skin for its website, skiutah.com. The new skin was inspired by the organization’s 2011-12 advertising campaign incorporating bright playful colors and feathery snow images. The campaign slogan, "You’ll Never Look at Snow the Same Way Again", highlights the light fluffy quality, incredible consistency and massive abundance of Utah’s Greatest Snow on Earth.
The new site has also been redesigned to better feature the company’s Blog and social media efforts. "Consumers want authentic and relevant information that will not only entice but enhance their overall vacation experience,” said Ski Utah Content Editor Brandon Ott. “The Ski Utah Blog Team and Yeti mascot enable website visitors to create a personal relationship with Utah’s wintersports product".
Ski Utah’s new website has also been reengineered to assist users in more easily locating content related to their search items and to improve the overall flow of information. Up-to-date videos and photos will also be more prominently displayed.
In addition to site enhancements, Ski Utah has recently awarded the coveted Park Rat blogger position to Tom Haraden of Kennebunk, ME. Haraden will make the move all the way to Utah from his home in Maine to live his snowboard dream. Readers of Haraden’s blog will be able to explore Utah’s resorts, and park and pipe terrain through the fresh and enthusiastic eyes of Utah’s newest transplant.
In addition to these latest improvements, Ski Utah contnues to work towards a more perfect user experience with a new "My Vacation Cart" feature, an updated mobile website and apps underway. Ski Utah is the marketing firm owned and operated by the 14 statewide ski resorts (Alta Ski Area, Beaver Mountain, Brian Head Resort, Brighton Resort, Canyons Resort, Deer Valley Resort, Eagle Point, Park City Mountain Resort, Powder Mountain Resort, Snowbasin Resort, Snowbird Ski and Summer Resort, Solitude Mountain Resort, Sundance and Wolf Mountain) that make up the Utah Ski and Snowboard Association. The organization has been creating brand awareness of and demand for the Utah wintersports product since its inception in 1978.