What’s believed to be the first 7 day lift pass valid at ski resorts in Canada and the US has just been launched. The new Ultimate 7 Card will be valid at both Squaw Valley USA in California and Whistler Blackcomb in Canada.
Available for $479 USD the pass is valid for any four days at Squaw Valley USA and for three days at Whistler Blackcomb with no blackout dates for the entire winter 2011-12 season with reloadable options available for additional days at both resorts.
"Whistler Blackcomb and Squaw Valley share a great number of qualities including unmatched, diverse big mountain terrain, a history uniquely inclusive of hosting the Winter Olympics and brands that are quintessentially about adventure, exploration and discovery", said Andy Wirth, president and chief executive officer of Squaw Valley. "The Ultimate 7 provides our shared customer base, in all of California and North America, with terrific value and a way to easily and affordably access both legendary mountain experiences".
The new Ultimate 7 Card allows skiers and riders to explore over 12,000 acres of terrain in North America, from wide, open slopes for beginners, to steeps and bowls for experts.
The two resorts have several other attributes in common – both are former Olympic venues with Squaw Valley hosting the 1960 games and Whistler Blackcomb the 2010 event. Last season Squaw Valley received more snow than ever before while Whistler had its second snowiest winter ever. And both areas offered skiing and boarding in to July this year.
"Whistler Blackcomb is thrilled to partner with iconic Squaw Valley on this new card", said Dave Brownlie, president and chief operating officer at Whistler Blackcomb. "The United States is a key destination market for Whistler with quick direct access into Vancouver. We look forward to sharing our No.1 ranked resort this coming season with our American neighbours".
The Ultimate 7 Card is available in limited quantities while supplies last for purchase online at www.squaw.com and will be mailed in October in preparation for the upcoming ski season.