The National Ski Areas Association (NSAA) named eight ski areas as the winners of its annual Marketing Awards. The awards, sponsored this year by strategic marketing and database technology firm Ryan Solutions based in Ohio, are presented annually to ski resorts nationwide, both large and small, for their successful marketing programs that ultimately help grow the sports of skiing and snowboarding. New this year, NSAA added a special category to this year’s awards, Best Learn to Ski and Snowboard Month Campaign. This season, more than 75,000 kids and families took ski and snowboard lessons in January, and this year’s marketing awards recognize four ski areas that did a particularly effective job of incorporating the grass roots initiative into their operations. Also new this year, NSAA announced this year’s winner live May 5 at its National Convention and at La Costa Resort and Spa, Carlsbad, Calif. The 2011 NSAA Marketing Award winners include:
Best Overall Marketing Program:
- Up to 100,000 visits: Indianhead Mountain, Michigan.
- 100,000 – 250,000 skier visits: Jay Peak Ski Resort, Vermont.
- 250,000 – 500,000 skier visits: Telluride Ski & Golf Resort, Colorado.
- 500,000 or more skier visits: Mammoth, California.
Best Learn to Ski & Snowboard Month Campaign:
- Up to 100,000 visits: Eaglecrest Ski Area, Alaska.
- 100,000 – 250,000 skier visits: Mt. Shasta Ski Park, California.
- 250,000 – 500,000 skier visits: Sugarbush Resort, Vermont.
- 500,000 or more skier visits: Park City Mountain Resort, Utah.
Judges for this year's awards were Michael Bisner, national sales manager for SnowDAG RFID Ticketing Solutions; Mike Carey, owner of ski accessory supplier Seirus Innovation and NFL Referee; and Andy Hawk, Marketing Director, PSIA/AASI. An in-depth review of this year’s NSAA Marketing Award winners will be highlighted in the August/September 2011 issue of the NSAA Journal.
The National Ski Areas Association (NSAA), formed in 1962, is a trade association for ski area owners and operators located in Lakewood, Colorado.