Today, Snow Australia, the official marketing site of Australia’s snow has launched a new user friendly website, http://www.snow-australia.com/ and the Snow Australia ‘Discover Our Winter’ campaign. Snow Australia has been established as an identity to represent the interests of all stakeholders; ski resort operators, snowsports wholesalers, ski equipment retailers, tour operators, accommodation and transport owners and the broader communities of the Australian Alps.
Tourism Australia is supporting the Snow Australia initiative and national campaign, providing additional funding of $250,000, announced at the industry launch last week. Snow Australia’s purpose is to encourage visitation to the Australian snow fields by highlighting the many winter adventures, activities and services available as well as interfacing with the activities of other tourism bodies including Tourism Australia, Tourism NSW, and Tourism Victoria, Regional Tourism Organizations, National Parks and other, smaller tourism organizations.
On the Snow Australia website is five ‘expert guides’ to help you navigate around renting equipment, learning to ski or snowboard, accommodation options and the best après entertainment on offer at Thredbo, Perisher, Charlotte Pass, Selwyn Snowfields, Falls Creek, Mount Hotham, Mount Buller, Mount Baw Baw and Lake Mountain.
Colin Hackworth, Chief Executive Officer of Snow Australia, said: "All Australian snow resorts will be promoted jointly under the new campaign which brings together the snow resort operators, Tourism NSW, Tourism Victoria and Tourism Australia to persuade Australians to visit the NSW and Victorian snowfields for their first, or next, holiday in the snow rather than look to overseas".
"The Snow Australia campaign will target families and young people from all over Australia who have never been on a snow holiday before, encouraging them to ‘Discover Our Winter’ in the NSW and Victorian snow resorts and shifting the perception that New Zealand offers cheaper package deals".
"It’s great to see such a collaborative approach by Governments and industry to ensuring our snow destinations are first and foremost in the minds of Australians planning their winter holidays. It’s a strong recognition of the economic value of the ski industry to our economy", he said.