Zermatt's Festival is going to kick-off with a very special event: on the 11th and 12th of April, Naturally 7 will record their new Web clip in the airy heights of Zermatt at altitudes between 2,600 and 3,100 metres above sea level. The idea was thereby born to record the new and still unreleased song "Keep the Customer Satisfied" in what is probably the most unusual public means of transport of all - in a cable car of the Zermatt Bergbahnen, and that during the ski season. Naturally 7 is an American music group with a distinct "a Cappella" style they call "Vocal Play". They sing primarily Rhythm and blues. Band members are Roger Thomas (musical director, arranger, 1st Baritone, Rap), Warren Thomas (percussion, guitar, clarinet, 3rd tenor), Rod Eldridge (1st tenor, scratching, trumpet), Napoleon (Polo) Cummings (4th Tenor, guitar), Dwight Stewart (2nd baritone, vocals, trumpet), Garfield Buckley (2nd Tenor, Harmonica) and "Hops" Hutton (Bass). What makes Naturally 7 special, is that every instrument sound that they sing is created from the human voice. There are no actual drums, guitars, horns, flutes, or any other instrument that is heard when listening to them perform; it’s the band members playing each of their vocal instruments. The band came up with their first big hit with Phil Collins' "Feel it (In The Air Tonight)". More than 5 million users saw their clip on the Paris Metro on YouTube. The director of this clips is Fabian Kimoto from Switzerland, who won an award with his documentation about the "Roc Kidz Crew", the "The Rising Sun" – he was thereby the only Swiss film to be nominated for the documentary film competition at last year’s Zurich Film Festival. "The Rising Sun" also won the Award of Merit at this year’s Los Angeles Cinema Festival of Hollywood. Like his brother Benny, Kimoto himself is a member of the "Roc Kidz Crew" - a break-dance group consisting of 6 different nationalities and which will enhance the cable car Web clip of Naturally 7. The 4th edition of Zermatt Unplugged Festival will take place from the 12th – 16th April 2011. With the magnificent background of Zermatt's mountain scenery and amongst spring snow, international superstars and newcomers will be rocking the Matterhorn village on eight festival stages over a period of four days. Founded by Thomas Sterchi und Marco Godat as a singer and songwriter festival in 2007, Zermatt Unplugged has increasingly developed into a meeting point for the fans of authentic sounds. Musicians and bands like Suzanne Vega, Chris de Burgh, Alanis Morissette, Billy Idol, Lionel Richie, Jason Mraz and Reamonn were enthusiastic about the "Unplugged" idea, and have played on the marquee and club stages of the festival. Zermatt Unplugged digs its way through the snow and ice of the early year at 1,620 meters above sea level, always at the end of the winter season, from the 12th – 16th April in 2011. The Festival challenges outstanding and internationally renowned musicians to measure themselves against the unique high alpine scenery, completely without studio technology.