Monday, January 31, 2011

Making Fresh Tracks: Nissan opens up the slopes early to give skiers the VIP treatment

Nissan Europe is set to offer skiers and snowboarders at some of Europe’s best-known ski resorts an exclusive, money can’t buy experience this season – the chance to ski on fresh snow, without the crowds. The innovative offer – called "Fresh Tracks" – will open the slopes early for the first time at four of Europe’s most exciting ski resorts (Avoriaz, French Alps; Verbier, Switzerland; Livigno, Italian Alps; and Formigal, Spanish Pyrenees), to give a select group of people exclusive access to the slopes for up to a full hour before they open to the general public.
And for those who need to brush-up on their skiing skills, Nissan is offering, free, daily coaching clinics, run by their team of professional instructors. To book a Fresh Tracks experience or coaching session, all readers have to do is register at
Nissan is offering Fresh Tracks for free as part of its Winter Sports Program, which also sees it sponsor the Freeride World Tour, where the World’s best ski and snowboard freeriders will visit some of the world’s most renowned ski resorts to compete for the world title.
Vincent Wijnen, VP Marketing Nissan in Europe said: "We’ve created Nissan Fresh Tracks to allow people to get the feeling of skiing or snowboarding on fresh snow. It’s a unique experience that we’re sure skiers and snowboarders of all levels will find exciting. Just as the ALL MODE technology on the Nissan Juke, Murano, Qashqai and GT-R offers extreme grip on the road to allow the driver to feel more confident and safe, our Fresh Tracks sessions and coaching program is designed to make people feel safer and more confident on the slopes".

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