This Saturday marks one year until the inaugural World Snow Day which will be staged on 22nd January 2012. As part of the international FIS Campaign "Bring Children to the Snow", the World Snow Day aims to encourage a large number of children, their families and friends to participate in an annual snow festival involving various activities taking place simultaneously on a single weekend throughout the world.
Following the motto of "Explore, Enjoy and Experience", it will offer the chance to discover something new, time to have fun in and on the snow and a way to generate great memories and the inspiration to continue with snow activities well into the future.
The concept for World Snow Day is being developed by FIS in consultation with other organizations involved in snow sports, such as the National Ski Associations, their ski clubs and event organizers, ski schools, ski industry, tourism organizations, mountain lift associations and many more, in order to tackle the general decline in youth participation in snow sports. The World Snow Day aims to support and encourage involvement from children and families alike with the goal of creating a new channel to reach the younger target groups and to bring newcomers to snow whilst offering something special to those who already participate.
FIS will provide a central online platform at http://www.world-snow-day.com/ with ideas and promotional opportunities to communicate the various stakeholder activities and to promote the sport towards the younger generation and families. For Organizers of World Snow Day activities, it offers the chance to be part of something international which embraces all players in snow sports. It is a chance to invest in the future and to help create momentum for snow sports.
"Bring Kids Back to the Snow" international marketing and activity campaign, the first of its kind in the Federation's history, was approved by the FIS Council in November 2007. The first milestone for the "Bring Kids Back to the Snow" campaign was a presentation to the 46th International Ski Congress hosted in Cape Town (RSA) in May 2008. The FIS Congress discussed FIS's plans for a multi-year international campaign entitled "Bring Children to Snow" designed to generate passion for snow activities among the younger generations. The marketing and activity campaign will be focused on enabling and enhancing the family experience in the snow and with snow activities, together with partners from various sectors including but not limited to the sports movement, ski industry, ski tourism, tourism associations, non-governmental and governmental organizations. "Bring Children to the Snow" campaign has been divided into two dimensions: an International Communication Campaign and a National Activity Campaign with different projects and programs depending on the country.
The main aim of the FIS campaign is creating a pool of lifetime skiers and snow lovers among small children. The campaign is about bringing newcomers to snow and keeping those with initial experience there. At the same time, it is not focused on generating competitors for any particular FIS discipline in the first instance.
"This project - Bring Kids Back to the Snow- is crucial for encouraging children and families to spend more time in the snow", said FIS President Gian Franco Kasper (18/12/2007). "Our partners in the ski industry have already pledged their support for making snow activities more appealing and accessible to families and kids and youngsters. Playing in the snow is one of the best ways to make children and the youth more active in winter time. It is also a great family experience and we must make sure more children and youngsters experience the joy of playing in the snow".