Wednesday, September 1, 2010

Vail Resorts Launches EpicMix

Vail Resorts is launching EpicMix, a first-of-its-kind online and mobile application for the 2010-2011 ski and snowboard season. EpicMix allows Vail Resorts guests, at any of its five world-class mountain resorts–Vail, Beaver Creek, Breckenridge, Keystone and Heavenly–to effortlessly utilize technology to digitally capture their ski and ride experience and share it with friends and family. "With the advent of new technology in equipment and new features on the mountain, skiing and riding have become the ultimate form of creative expression in sports and travel. At the same time, the rapid growth of social media has given people a whole new way to express themselves online and connect with friends and family. EpicMix is a groundbreaking experience that brings both together in a seamless and hassle free way for all of our guests", said Rob Katz, chairman and chief executive officer of Vail Resorts. "EpicMix takes the fun of playing and sharing online and marries it with the very real experience of skiing and riding".
Guests can access EpicMix online, at their computer or via a free mobile application that can be downloaded for the iPhone, Android or other smart phone. The app automatically captures the activity of guests throughout each of its resorts, via radio frequency (RF) scanners that are being installed at each of the five areas’ combined 89 lifts. An RF-enabled chip embedded in Vail Resorts’ season passes and Peaks multi-day lift tickets will automatically track guests’ lift rides, calculating vertical feet skied and days on the mountain.
EpicMix will recognize special achievements and accomplishments by granting guests commemorative, collectible digital pins. There will be hundreds of available digital pins available, to recognize a multitude of unique experiences that can be achieved at each resort.
EpicMix will allow guests to share their statistics and accomplishments through updates on Twitter and Facebook; guests can create special EpicMix leader boards with their Facebook friends. The mobile app will also alert guests when any of their Facebook friends are skiing, and where they are on the mountain. The application will also allow guests to send messages to their private groups of Facebook friends on the mountain.
The mobile app will also provide trail and grooming information, snow and weather reports, resort news and traffic updates.
For kids under age 14, EpicMix will also have a special website that will connect them with their parents’ accounts, but will have kid-specific content, and unique pins only kids can earn. The kids’ site also will have special privacy restrictions. Parents will also be able to track the lift rides of their kids in real time.
Concerned about privacy, perhaps? VR says that no information collected through EpicMix will be shared, unless a guest "opts in" and specifically chooses to. Guests can also choose to disable the RF chip to prevent any scanning. Children under 14 participating in EpicMix will have limited features and a connection only to their parents’ account.

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