Yesterday the International Olympic Committee (IOC) honoured broadcasters for their outstanding coverage of the Vancouver 2010 Olympic Winter Games at the biennial Olympic Golden Rings ceremony in Lausanne. Created in 1976, the Olympic Golden Rings is a prestigious international contest through which the IOC seeks to promote and recognise excellence in television broadcasting of the Olympic Games. The contest is organised every two years, on the occasion of the Summer and Winter Games, under the aegis of the IOC Radio and Television Commission.
This year, 42 film clips from 13 countries were judged by an international jury, with the winners receiving their prizes at The Olympic Museum in the presence of IOC President Jacques Rogge. Members of the IOC Radio and Television Commission were also in attendance, along with representatives from the rights-holding broadcasters, the Organising Committees for the Olympic Games in Vancouver, London and Sochi, International Federations and the city of Lausanne.
Gold, silver and bronze trophies were awarded in four categories: Best Olympic Feature, Best Athlete Profile, Best Olympic Programme, and Best Sports Coverage by the Host Broadcaster.
NBC was the big winner of the evening, striking gold in The Best Olympic Feature category for "Discovery", the broadcaster’s introduction to the Vancouver Games on the night of the Opening Ceremony, before taking top honours in the Best Athlete Profile category for a piece on Norwegian Alpine skiier Aksel Lund Svindal. China’s CCTV won the The Best Olympic Programme category for their coverage of pair figure skaters Shen Xue and Zhao Hongbo, while "Ice Hockey" was named Best Sports Coverage by Host Broadcaster OBSV.