Monday, May 3, 2010

Alicia Keys Conquers Ischgl

Alicia Keys hit the heights with a spectacular mountain top concert to mark the end of the ski season at the leading Austrian resort of Ischgl. The American star sang in front of 15,000 fans, many of them skiers and snowboarders enjoying the last of the winter's snow.
The Tirolean village's Top of the Mountain concert on the first Saturday in May has long been established as the Alps' major music event, and Alicia Keys follows in the footsteps of a galaxy of superstars who have entertained skiers and boarders in the Austrian resort's traditional Top of the Mountain gig. Fifteen years ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna, Elton John again, Gabriella Cilmi, Leona Lewis, Kylie Minogue and Katy Perry.
Alicia wowed the audience, including winter sports fans from Austria, Germany, Britain, Holland, Italy and Russia, in a high-energy show.