Wednesday, April 14, 2010

Vail Resort and Social Media: Reinventing Ski Resort Marketing

Thanks to Simon Hudson I found this video I want to share with you. "Social media is playing a major role in accelerating the decision cycle of consumers who patronize ski resorts. As a result, one of the country's largest such companies -- Vail Resorts -- has abandoned its long-time advertising strategies and practices. In their place, the billion-dollar-a-year corporation, which operates five major resorts and twenty hotels, has built a new in-house marketing operation that uses social media and other digital venues to constantly engage skiing enthusiasts in real time. CEO Rob Katz explains the dramatic changes".
Vail Resorts is the leading mountain resort operator in the United States. The Company's subsidiaries operate the mountain resort properties of Vail, Beaver Creek, Breckenridge and Keystone mountain resorts in Colorado and the Heavenly Ski Resort in the Lake Tahoe area of California and Nevada.