Tuesday, December 15, 2009

Scott signs a new partnership with the Freeride World Tour

The leading international sports equipment manufacturer Scott Sports has supported the Freeride World Tour as official supplier of skis, poles, eyewear, helmet and back protection since its first edition in 2008. A new partnership has now been signed extending the agreement to 2013, which also includes Scott as the official outerwear supplier of the 2010 Freeride World Tour.
Scott’s commitment to the Freeride World Tour (FWT) goes beyond equipment and financial support. Scott supports some of the world’s best riders including 2008 FWT Runner-Up Seb Michaud, Austria’s Matthias Haunholder who won the 2009 FWT stop in Tignes and snowboard legend Jeremy Jones. This coming winter season will see Scott heavily promoting the FWT and its riders with a range of retail activity, posters and displays. Further, a limited edition "Freeride World Tour Goggle" will be sold in selected shops at the four FWT event resorts.
"It is really rewarding for the Freeride World Tour to see one of the leaders in the ski industry commit for another three years. Scott and the FWT are planning long-term and our partnership that runs to 2013 is an integral part of our growth strategy", commented Nicolas Hale-Woods, Founder and organiser of the Freeride World Tour.
"The freeride movement with the Freeride World Tour and its qualifier events is the main focus in event sponsoring for Scott Wintersport. Apart from the World Tour we are also partner of several qualifier events such as the Scott Big Mountain Fieberbrunn (AUT), Nendaz Freeride (SUI) and Czeck Open (SUI)", stated Marc Roesti, Marketing Manager Wintersport, Scott.
In the Freeride World Tour third season the world's best skiers and snowboarders will yet again be battling it out in four of the world's most prestigious ski resorts. It will all start on the Russian slopes of Sochi in January followed closely by the next stage in Chamonix-Mont-Blanc, France. The Tour will then journey to the United States to "ride" the mythical Tram Face, that has not yet officially been cleared for a freeriding competition. Finally, those riders with the top ratings will compete in the Tour's grand final in Verbier during the Nissan Xtreme by Swatch which celebrates its 15th year.