The market for more mature skiers appears to be booming with the announcement from UK adventure ski tour operator Ski Freshtracks that over 35% of their bookings so far for the 2009/10 season are for their Peak Experience programme – holidays for skiers over 50s.
Ski Freshtracks, the biggest provider of ski holidays specifically for older skiers, offers 26 dedicated trips and their loyal following stems from the huge variety of resorts and types of holidays on offer. Because all holidays are graded by ski standard and hosted by experienced holiday leaders, the Ski Freshtracks concept is ideal for older couples or solo skiers. This winter there are several holidays offering single rooms with no supplement.
"We understand that our more mature ski clients are still looking for a wide choice of resorts, smart accommodation and whatever their standard, an adventure to suit", says Caroline Boileau, General Manager of Ski Freshtracks. "Also, as each holiday group is graded by ability, every skier has a sociable experience with like-minded skiers of the same standard. Interestingly, last winter we found that 25% of our bookings came from clients under the obligatory age".
Peak Experience holidays fall into three categories, catering for all standards of skier. There’s action for skiers that want mostly piste skiing accompanied by Ski Club leaders, or performance holidays with an element of coaching from highly qualified instructors or thirdly off piste for skiers that want to an adventure away from the pistes with fully qualified mountain guides.
Top ability skiers can choose to holiday in La Grave, Chamonix and St Anton; intermediates wanting instruction and the comfort of a first class hotel can take a package to Grindelwald or Lech and there are also Peak Experience holidays to suit varying standards to, for example, the resorts of Laax, Klosters, Zermatt and Obergurgl, Big White and Sun Peaks.
New for the Ski Freshtracks Peak Experience programme for winter 2009-10 are the resorts of Cortina and Colfosco in the Dolomites and Crans Montana and Grimentz in Switzerland.