Professional athletes with a serious commitment to the sport and with different backgrounds such as freestyle, alpine skiing, boarder cross, or filming for important film productions, is pushing the sport of freeriding to even higher levels, promising an eventful season for the Freeride World Tour 2010. A good example is snowboarder Xavier de Le Rue (FRA) – two-time Freeride World Champion (2009, 2008), and four time World Champion in boarder cross (2001-2003, 2007), competing for France at the 2010 Winter Olympics in Vancouver, parallel to defending his World Champion title in freeride: "Freeride and boarder cross are really complementary; boarder cross develops technicality, speed and stability, which has meant a lot for my freeriding career, and in freeriding the depth of one’s mental capacity is probably one of the most exceptional aspects, the mind’s total focus when riding a difficult face".
The athletes will see a new event on the 2010 Tour calendar, the Nissan Freeride de Chamonix-Mont-Blanc, with scheduled competition day on January 30. "The fluidity in the choice of lines, the perfection of technical jumps combined with speed, has pushed freeriding into a new era. Chamonix-Mont-Blanc hosted one of the first European freeride contests in 1994, and we have decided to continue our involvement in freeriding with the second stage of the Freeride World Tour 2010", stated Éric Fournier, Mayor of the mythical freeride mecca of Chamonix-Mont-Blanc.
The 2010 Freeride World Tour's four stages:
- Nissan Russian Adventure by Swatch (Sochi, Russia). January 21st 2010.
- Nissan Freeride of Chamonix-Mont-Blanc (France). January 30th 2010.
- Nissan Tram Face (Squaw Valley, USA). February 27th 2010.
- Nissan Xtreme by Swatch (Verbier, Switzerland). March 20th 2010.
For the 2010 ranking, there are 17 independently organised Freeride World Qualifier events (FWQ) around the globe, all certified by the Pro Freeriders Board, using the same judging and points system as the Freeride World Tour events. The FWQ events allow younger talent and new nationalities to progress in the sport and eventually earn one of the desired slots of the World Tour. "The Freeride World Qualifier events are great for the development of the sport. Younger talented riders with new style see their chance to advance to the World Tour, pushing the sport to new dimensions", said skier Ane Enderud (NOR), Freeride World Champion 2009, who had a steep progression curve last season, advancing from winner of the FWQ 2008 to winner of the FWT 2009.
The third season of the Freeride World Tour kicks off already in November in the famous alpine resort of Chamonix-Mont-Blanc. On November 19th, the FWT Kick Off Party takes place downtown Chamonix, with great events such as the FWT’09 Photo book release by the FWT official photographers, Christophe Margot and Dom Daher, and a dazzling new film featuring the "best of" images of the FWT09.