Thursday, November 19, 2009

Fischer's "White Crests"

Fischer Alpine will start out in the new freeski season with a new and individual programme. Fischer has been known for innovative and high-quality products for years. The Austrian company is taking the initiative in this growing segment and, besides the existing unique Watea series, is now also set to launch the "White Crests". The focus here is on sheer enjoyment and pure adventure.
In addition to the line itself, the formation of the Fischer Adventure Team "White Crest" shows that the accent is also on communication. The marketing launch for Fischer Freeride will take place on 4 December. Both the team and the activities will be presented at a press conference in the very fitting surroundings of Hangar-7 in Salzburg.
The contents are far-reaching: new subpage with GPS tracking, photos and moving pictures content, weblogging and the creation of a genuine community in the scene. Equipped with a Red Bull Mobile package, the "White Crests" will be primarily responsible for the contents of the website. In winter they will be on the road in their two adventure cars – Tiguan Offroads provided by VW – to track down the hottest rides and the shoot the coolest pics. These will then be available in map form as one of the first online "off piste" guides.
Additionally the "most active user" will be nominated every month. The prize: he or she can look forward to an exclusive photo shoot with professional photographers. On snow with the "White Crests", of course.
And before the truly adventurous off-piste winter season comes to an end, Fischer Freeride will reach its climax early in 2010 with the Adventure Camp.