Sunday, September 6, 2009

Vail Resorts announces a new Guided VIP Tours Program

Last Wednesday, Vail Resorts unveiled a new program for the 2009-2010 ski season tailored to give guests a whole new way to explore the mountain with an expert guide. Skiers and riders will gain insider’s knowledge of each resort and receive tips to improve their skiing and riding throughout the day. The program is geared towards intermediate and expert level skiers and riders who are looking for more adventure with the locals’ view of the mountain and less of an instruction and class setting of a standard ski school class. The cost will be comparable to a ski school group lesson.
Guests will be teamed in small groups(approximately five participants per guide) with other like-minded ski or ride enthusiasts who want to get the most out of their day. The group will receive special access to move to the front of the lift lines, go places they might not see on your own, enjoy the best terrain and conditions available, and pick up tips and technical information along the way from the Vail Resorts expert guides from its world class Ski & Ride Schools.
"Skiers and Riders are always looking for the inside information about our resorts and we wanted to create a program that provides our guests with an enhanced understanding of each of our resorts without a rigid ski school class structure", said, Rob Katz, Chairman and Chief Executive Officer of Vail Resorts. "This program gives guests the best of both worlds. In the small groups, our guests will not only have the opportunity to become better skiers or riders, but they will also be able to experience parts of the mountain they may not have known about in the past".
The Guided VIP Tours Program is one of a handful initiatives announced by Vail Resorts on Wednesday to face difficult economic conditions adding value and enhancing visitor's experience at its five ski resorts. The Company has confirmed that it will again offer the Epic Season Pass for the 2009-2010 winter season. Furthermore Vail Resorts announced a broad array of new mountain dining initiatives designed to offer the highest quality food combined with some great values for skiers and riders at the ski resorts.
Vail Resorts is the leading of mountain resort operator in the United States. The Company owns and operates five ski resorts: Vail, Breckenridge, Keystone and Beaver Creek, located in the Colorado Rocky Mountains, and Heavenly, which is located on the Lake Tahoe area of California/Nevada. The Company's ski resorts had 6.2 million skier visits during the 2007/2008 ski season, or approximately 10.2% of United States skier visits, and an approximate 7.6% share of the North American market's skier visits.