Geneva-based consultancy Laurent Vanat Consulting SARL has reported that Swiss ski resorts enjoyed one of their best seasons. For the sixth time, this exclusive survey, carried out in a completely independent way, made it possible to collect and analyze data representative of more than 80% of industry.
The season 2008/09 has been thus confirmed as the best of last 5 years, with a rise of the attendance in the Swiss resorts of 2.2% compared to the 2007/2008 season, and 7.3%compared to the average of the 4 last seasons. 29.3 million skier-days were recorded. The turnover also knew a rise of 1.9%, to CHF 862 million (transport receipts of the winter season).
Report shows the cantons of Valais and Graubünden have the greatest market share, with respectively 9.7 and 8.0 million skier-days. But due to the early and reliable snow conditions as well as the favourable weatherit it was primarily the medium altitude resorts which experienced the most marked progressions. The canton of Vaud saw its skier-days increase by 5.7% and the canton of Sankt-Gallen of 17.3%! The high-altitude resorts, which generally profit from the unfavourable snow conditions in lower altitudes with some customers transfers, saw their attendance stagnating, even very slightly regressing.
82% of the resorts increased their tariffs by CHF 1.47 on average for an adult daily ticket, for which the posted price reached CHF 54.10 in the major destinations. But at the end of the day, the operators only cash on average CHF 32.82 VAT included, for one skier-day, when one takes into account all the reductions applied (children, family, seniors, multi-days, season, other favours…). This last figure is in slight reduction, which would thus seem to indicate that in spite of the increase in the prices published, the customers do not end paying their day of ski more expensive than former years.