"It is with great satisfaction that we announce the Freeride World Tour's third season. This year the Tour will be staged in some of the world's most renowned ski resorts. Our partner, Nissan, co-founder of the Tour, continues its unwavering support. Swatch, among other partners is reinforcing its involvement by presenting two of the Freeride World Tour's stages this year. Ensured by the participation of the world's top freeriders, we are very keen for the FWT's third season to kick off", comments Nicolas Hale-Woods, founder of the Freeride World Tour.
Who is going to follow in the steps of Aurélien Ducroz (ski/men), Xavier de Le Rue (snowboard/men), Ane Enderud (ski/women) and Susan Mol (snowboard/women)? The pressure is already on. Most riders have already begun their physical and mental pre-season work outs.
"The level among the riders has increased constantly since the first edition of the Tour. It is no longer enough to be a great skier to take part of the Tour. Physical and mental preparation, thorough inspection of the competition face, and top gear, are all important elements that has helped develop freeriding to a professional sport, becomming more and more known by the broad public", says Freeride World Champion 2009 Aurélien Ducroz of France.
Jean-Pierre Diernaz, General Manager of Marketing and Communications, Nissan Europe: "Being a partner since the first day, Nissan confirms its involvement into the discipline and is pleased to contribute to the development of this sport. 2010 represents a major step ahead, making the Freeride World Tour a first class worldwide sport event".
Swiss watch maker Swatch is also supporting the Freeride World Tour. "Swatch has always been looking for exciting partnerships in the field of lifestyle sports. The Freeride World Tour and its new ways of defining modern snowboarding and skiing fits well to our brand's core values such as constant innovation. We are very happy to partner with the third edition of the Freeride World Tour", states Arlette-Elsa Emch, President of Swatch.
The 2010 Freeride World Tour's four stages:
- Nissan Russian Adventure by Swatch (Sochi, Russia). January 21st 2010.
- Nissan Freeride of Chamonix-Mont-Blanc (France). January 30th 2010.
- Nissan Tram Face (Squaw Valley, USA). February 27th 2010.
- Nissan Xtreme by Swatch (Verbier, Switzerland). March 20th 2010.