Tuesday, May 19, 2009

Preliminary Report Indicates 2008/09 US Winter Season is Fifth Best on Record

Based on preliminary estimates released Friday 15th by the National Ski Areas Association (NSAA), U.S. ski areas tallied 57.1 million visits for the 2008/09 season, making it the fifth best season on record. Over the last 10 seasons (1999/00 – 2008/09), the industry has averaged 56.7 visits. The 2008/09 season represents a 0.8 percent increase from the 10-year average, and just a 5.5 percent decrease from the record 2007/08 season of 60.5 million visits. At 13.8 million visits in 2008/09, the Northeast region was up 5.5 percent from its 10-year average. Meanwhile the Southeast region, at 5.62 million visits, was up 3.8 percent from its 10-year average; the Midwest region, with 7.41 million visits, was down 1.1 percent from its 10-year average; the Rocky Mountain region, with 19.79 million visits, was up 1.3 percent from its 10-year average; and finally the Pacific West region, with 10.54 million visits, was down 5.8 percent from its 10-year average.
Relatively favorable snow and weather conditions in most parts of the country during much of the season provided a strong counterbalance to the challenging economic conditions. Based on resort comments, the impact of the economy varied somewhat depending on resort location and resort type. Many day-ski areas in close proximity to major metropolitan markets benefitted as many guests chose to ski and ride at locations closer to home. Meanwhile destination resorts often reported fewer overnight visits and shorter stays. Many resorts commented that snow and weather conditions had a more powerful impact on their visitation than the economy.