Sunday, April 19, 2009

Mountain Riders Launches English Language Site


Mountain Riders, the French ‘green ski’ organisation which started out nine years ago when a group of friends cleaned up their local ski slopes after the winter season, has launched an English language version of their website.
The Mountain Riders association seeks to inform all the various local and national stakeholders and raise their awareness on environmental issues, so as to enable them to act together towards the common goal of a sustainable and responsible development of tourism in the world’s mountains.
The Mountain Rider’s website provides a range of information and videos linking our everyday actions and behaviour with their effect on the environment in terms of global warming.
The ‘every day acts of green’ pages offer concrete examples and practical advice on how to reduce the impact of our activities, and by so doing reduce the emission of greenhouse gases and other pollutants in mountain regions.
Building on a unique blend of up-to-date environmental and sustainability tools, and the team’s hands-on experience, Mountain Riders has developed a reference framework for sustainable development in the ski industry, in the form of two ecological guides: "The Eco Guide to Ski Resorts" and "The Eco Guide to Mountain Gear". These guides are not about identifying the ‘number one’ in ecological ski resorts or the most environmentally responsible brand, but rather provide a ‘straight-forward evaluation of how the 110 French and world leading resorts and 20 brands featured take into account and integrate sustainability issues in their day-to-day management and business.
With the end of the winter season fast approaching, the Mountain Rider’s website also provides information on the organisation of upcoming ‘annual clean-up’ sessions. The site details clean ups taking place on the slopes of over 50 resorts, primarily in France, but also some of the hundreds of others taking place around the globe.

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