Tuesday, February 17, 2009

Ski Paradise in Canada: Vancouver

I visited Vancouver (British Columbia, Canada) on December. I am preparing a study case about the use of events as a marketing tool and I wanted to include Vancouver/Whistler to explain how an Olympic bid can be useful to develop a ski resort. When Vancouverites returned from the Squaw Valley Olympic Winter Games in 1960 they only had one thought in mind: Why not host the Winter Games in Vancouver?. All they needed was a mountain and they chose Whistler Mountain – a mining claim at Mile 40 on the Pacific Great Eastern Railway. Based on the potential they saw, the Garibaldi Olympic Development Association (GODA) was formed and in 1961 an audacious bid was put forward for Whistler to be the Canadian nominee for the 1968 Olympic Winter Games. A long journey to host the Winter Olympic Games just started. After six attempts, in 2003, the IOC selected Vancouver and Whistler to host the 2010 Olympic Winter Games.
An unexpected dump of snow hit Metro Vancouver when we visited the city. Vancouver was on the brink of setting a record for the snowiest December. We founded in Vancouver a dynamic, multicultural city set in a spectacular natural environment. Their landscape with majestic mountains and a sparkling ocean make Vancouver one of the most beautiful cities in the world. It is without doubt the perfect spot for active people loving outdoors and adventure.
We visited the Vancouver 2010 venues: the Vancouver Olympic/Paralympic Centre, the Pacific Colyseum, the Canada Hockey Place and the UBC Thunderbird Arena, the BC Place Stadium (the site for the Opening and Closing Ceremonies for the 2010 Olympic Winter Games and the Opening Ceremony for the 2010 Paralympic Winter Games), the Main Media Centre (located in the Vancouver Convention and Exhibition Centre on Vancouver’s downtown waterfront and currently under works that will be completed in 2009 tripling the size of the existing convention centre), and the building works of the Vancouver's Olympic and Paralympic Village, located on the southeast side of False Creek.
PS: Thanks to a consistently advantageous exchange rate on the Canadian dollar, we had a world-class experience in some restaurants, specially japanese.