Friday, February 6, 2009

Bachelor in Ski Business & Resort Management

Job market in the ski industry is hot. At least that’s the experience of educators at Nevada’s Sierra Nevada College. The private College located on the shores of Lake Tahoe has seen a huge increase in enrollment in its Ski Business and Resort Management (SBRM) degree program since reintroducing the business major in 2006. "We’ve gone from a few dozen students to an expected 100+ by the fall of 2009", says to Ski Area Management Magazine Dr. Lynn Gillette, Executive Vice President and Provost . "Our goal was to focus on industry experts as faculty, [offer] a high-level curriculum covering all the important aspects of the ski business, and an aggressive internship program that places our best students with national first-class resorts so they can see the industry from the inside out".
The Sierra Nevada College Ski Business & Resort Management (SBRM) program is a four-year bachelor’s degree focused on the mountain-resort industry.
SBRM courses include:

  • Introduction to Ski Business

  • Resort Marketing & Sales Management

  • Resort General Management

  • Mountain Operations

  • Profit Center Management

  • Real Estate Development

  • Resort Master Planning

SBRM offers internship opportunities in several ski resort companies, all located a short distance from the spectacular Sierra Nevada College campus.