Monday, January 26, 2009

ChilloutRiding

The four largest cable car companies and winter sports regions in Switzerland – Zermatt, Engadin St. Moritz, Davos Klosters and Jungfraubahnen – have joined forces and are promoting the ChilloutRiding initiative.

What’s ChilloutRiding?
ChilloutRiding means consciously relaxing, enjoying nature and having fun while skiing and snowboarding. Feel good together with your friends and family in the snow-world in the wonderful mountains. ChilloutRiding encourages this new mind-set; mountain railways, tourist organizations, hotel businesses, ski schools and rental shops are all backing the initiative together. Michèle Misteli words, a Snowsports Instructor in Engadin, represents the spirit: "I’m chill. I enjoy life and winter sports to the full. I appreciate the magnificent winter landscape, skiing, and moving. I’m alive, feel good, and I’m cool with ChilloutRiding".
"The ChilloutRiding initiative supports skiers and snowboarders who along with their friends and family value memorable and enjoyable skiing experiences on our slopes" (Markus Meili, CEO Bergbahnen Engadin St. Moritz AG - Ariane Ehrat, CEO Tourismus Engadin St. Moritz).
"For ChilloutRiding we have prepared unique slopes and made other special arrangements. You can live exactly this type of genuine skiing and snowboarding pleasure. We’re forging a new path that will offer optimal conditions to everyone who comes to Davos Klosters for wellbeing and pleasure" (Marika Zanoletti, Sales & Marketing Davos Klosters Bergbahnen AG - Hans-Kaspar Schwarzenbach, Direktor Davos KlostersTourismus).
Zermatt Bergbahnen AG is releasing a total of four pistes for ChilloutRiding: two in the "Sunegga paradise" area (easy run and standard), one in the Gornergrat area (Rotenboden) as well as the Kuhbodmen piste in the Matterhorn glacier paradise. The aim, according to CEO Christen Baumann, is to ignite a shift in attitude with this positive campaign. Baumann continues: "Families in particular want to be able ride such slopes".
In an interview with Zermatt Tourism, former alpine skier Pirmin Zurbriggen also made very positive statements about the ChilloutRiding idea: "People are thinking they need to show off are wrong. On public slopes, it is important that fun is the focus and that people don’t go beyond their limits".