Wednesday, November 26, 2008

Gabriella Cilmi and Leona Lewis to launch Ischgl's winter season

Teenage singing sensation Gabriella Cilmi is to launch the 2008-09 winter season at Ischgl, in a concert that will also feature a guest appearance by Leona Lewis. Gabriella, whose debut single Sweet About Me was a worldwide hit after its release last March, will perform in the Tirolean village on Saturday 29 November. Special guest at the concert will be Britain's Leona Lewis.The lead-off single from the album, Bleeding Love, claimed the Number One spot for seven weeks, and the album sold a million copies in the UK in just five weeks. Leona received four prestigious nominations at the last Brit Awards, the UK equivalent of the Grammy Awards. Leona first found stardom by winning British talent show The X Factor in 2006.
Concerts like this are primarily a marketing ploy for the ski resorts. Thirteen years ago, Ischgl decided to put its entire advertising and marketing budget into staging two massive concerts a year to open and close the winter season. Elton John was the first star to feature in the Tirolean resort's now famous season closing concerts, back in 1995. Since then the resort has hosted Rod Stewart, Bob Dylan, Sting, Tina Turner, Diana Ross, Bon Jovi, Enrique Iglesias, Atomic Kitten, Peter Gabriel, The Corrs, Alanis Morissette, Lionel Richie, Pink, the Scissor Sisters, the Pussycat Dolls, Rihanna and Elton John again last year. That kind of events is also part of a strategy for resorts to offer more than just skiing to attract a wider client base.
Entrance to the concert, which kicks off at 6pm, will be by valid lift-pass. A oneday lift ticket for 29 November will be 55euros (covering skiing and the concert). A two-day lift ticket will cost 74.50 euros.