Wednesday, October 22, 2008

Report Confirms 2007-2008 Winter Season is one of Best on Record in Switzerland

The respected Geneva-based consultancy Laurent Vanat Consulting SARL has reported that Swiss ski resorts enjoyed one of their best seasons.
Best season for 4 years, 2007/08 has seen a 18.4% rise in the visitation of the Swiss ski resorts, compared to the former season. 28.7 million skiers days were recorded. The total turnover experienced a nearly identical rise. The resort of Davos-Klosters stands at the top of the list this year, exceeding, with along with Zermatt in Valais, the million and half skiers days.
Switzerland’s fortunes look set to rise still further this winter as the country benefits both from the rising cost of the Euro and the high altitude of many of its leading ski areas, making it a "best bet" for anyone concerned about snow conditions. This led resorts like Zermatt to increase business in the "poor snow" previous season 2006.
"The cantons of Valais and Graubünden have the greatest market share, with respectively
9.8 and 8.0 million skiers days, in rise of 11.8% and 9.6% compared to the former season. The most spectacular rises were observed in the cantons which experienced a rather catastrophic situation in 2006/07. Thus, Bern sees a progression of 22.5% and the canton of Vaud of 34.3%. These improvements must however be mitigated. If of course all areas get better than the former season, the comparison with two former seasons, showing a more usual profile, emphasizes that the canton of Vaud and the other small players are in fact recluse in a decline of their visitation. This is mainly due to the slowdown of the small resorts of medium altitude.
The question remains to know if it is really about a long-term tendency or if a certain turnaround is still possible
"Ticketing accounts for 88% of the income of the cableways operators, totalling CHF 963 million. The food & beverage managed by the ski lifts companies is limited to 3% of turnover and the other activities to 9%, which very clearly illustrates the weak horizontal integration of the industry in Switzerland".