The National Ski Areas Association, along with the National Ski Patrol, the Professional Ski Instructors of America, the American Association of Snowboard Instructors, and Willis and AIG insurance companies, has created the Safety Initiative campaign to assist ski area operators nationwide address the topic of slope safety education for guests. The primary goal is to attempt to further reduce the frequency of accidents, and to unify the industry to focus on and communicate a proactive, strong safety message. The awards honored those resorts that have done an outstanding job of educating employees and guests about skiing and snowboarding responsibly.
The 2008 edition winners are:
- Best Overall Safety Program: Beaver Creek Resort, Colorado.
- Best Safety Week Program: Liberty Mountain Resort, Pennsylvania.
- Best Terrain Park Safety Program: Stratton Mountain Resort, Vermont.
- Best Use of the Web in a Safety Campaign: Mt. Hood Meadows Ski Resort, Oregon.
- Best Employee Involvement & Education: Aspen Skiing Company, Colorado.
- Best Community Outreach: Vail Mountain, Colorado.
- Most Impactful Message: Mt. Hood Meadows Ski resort, Oregon.
Heads Up is a common cautionary phrase that is used when someone is warning others to be careful, use caution, or pay close attention. Resorts receiving Honorable Mentions include California’s Bear Valley, Mammoth and Northstar-at-Tahoe, Colorado’s Copper, Keystone and Telluride, Eaglecrest, Alaska, Schweitzer, Idaho, Crystal Mountain and The Summit at Snoqualmie, Wash., and Whiteface, N.Y.