Friday, May 30, 2008

Vail Resorts withdrawing from Colorado Ski Country USA

Vail Resorts (Vail, Beaver Creek, Breckenridge, and Keystone) says it is withdrawing from the trade group Colorado Ski Country USA (CSC), the 26-member trade association that has been plugging the Centennial State as a snow sports mecca for 45 years, because of "philosophical differences with other members over the future direction of the association".
The fissure centers on the trade group's future role and Vail Resorts' desire that the association behave more like NSAA, California Ski Industries Association, and others that concentrate their mission on public policy, advocacy, and government affairs, not marketing and public relations. Vail Resorts President Rob Katz said "the change in Colorado resort ownership in the past several years, coupled with a rapidly changing economy and competitive market place, has necessitated a review of the right future for Colorado Ski Country". He said the Company feels the marketing function should be handled by "working collaboratively with the Colorado Tourism Office".
CSC a not-for-profit trade association describes itself as a marketing, communications and public policy arm for Colorado ski resorts. CSC spokesman Nick Bohnenkamp said CSC's Gold Pass program, its Gems of the Rockies marketing effort on behalf of its smaller, not-necessarily-destination members, and other programs will survive the hit.