Tuesday, May 13, 2008

Targeting Families

Families are a main market for Ski Resorts. I found this video in Fox News.com Travel Section about an interesting book by Emily Kaufman: The Travel Mom's Ultimate Book of Family Travel. It can be usefull to understand what families need for a Family Friendly Vacation.

This are her Tips:

1.- Pick something that offers something for everyone
2.- Define the Vacation Experience
3.- Define your budget ahead of time
4.- Plan ahead of time (Use Internet)

Familiy Travel DOs & DON'Ts:

  • Don't Overschedule
  • Don't Overpack
  • Don't be unrealistic about what you are going to accomplish in a day

Family Travel Road Trip Rules:

  • Be Prepared: Pack & Load Car the night before/Bring a "Boredom Bag" to keep kids busy/Make Technology your friend
  • Be Realistic: Start Trip at a reasonable time/Make "Getting there" part of the trip/Take frequent breaks during the drive
  • Be Flexible: Remember you set the tone for the pace of the vacation/Don't get stressed out