The challenge of financing the Olympic Games has been a recurring theme throughout Olympic history. The Olympic marketing programme has become the driving force behind the promotion, the financial security and stability of the Olympic Movement.The organisation of the Olympic Games is entrusted by the International Olympic Committee (IOC) to the National Olympic Committee (NOC) of the country of the host city as well as to the host city itself.
The Vancouver Organizing Committee for the 2010 Olympic and Paralympic Winter Games (VANOC) is responsible for the planning, organizing, financing and staging of the XXI Olympic Winter Games and the X Paralympic Winter Games in 2010. The 2010 Olympic Winter Games will be staged in Vancouver and Whistler from February 12 to 28, 2010. Vancouver and Whistler will host the Paralympic Winter Games from March 12 to 21, 2010.
VANOC’s marketing program is focusing on securing mutually rewarding partnerships with shared values to generate sufficient revenue to host successful Winter Games in 2010 and to leave a financial legacy for sport. VANOC’s International Partners include Coca-Cola, Atos Origin, GE, McDonald’s, Omega, Panasonic, Samsung and Visa. VANOC’s National Partners are Bell Canada, HBC, RBC Financial Group, GM Canada, Petro-Canada and RONA.VANOC’s Official Supporters include Air Canada, BC Hydro, the British Columbia Lottery Corporation, Canadian Pacific, and the Insurance Corporation of British Columbia, Jet Set Sports, Ricoh Canada Inc., the Royal Canadian Mint and Teck Cominco Limited. VANOC’s Official Suppliers are 3M, Birks, Britco, Dow Canada, EPCOR, Haworth Canada, Nortel, Purolator, Saputo, Sun Microsystems of Canada, Tickets.com, TransCanada, Vancouver Airport Authority, Vincor Canada, Weston Bakeries and Workopolis.
The sale of television rights is the main source of revenues of the Olympic Games. It is estimated that broadcasting the Vancouver 2010 Olympic and Paralympic Winter Games will be the equivalent of eight to 10 Super Bowls simultaneously for 17 days. Vancouver will host an event that will attract more than three billion television viewers and 75 million website visits worldwide.