Wednesday, February 6, 2008

World Lift Ticket Price Report

Sponsored by, Snow24 have published the VIIth World Lift Ticket Price Report, comparing the high season, non-discounted, prices of six-day lift ticket at more than 550 ski areas in 40 countries (Andorra, Argentina, Australia, Austria, Belgium, Bosnia, Bulgaria, Canada, Chile, Croatia, Czech Republic, Dubai/UAE, Finland, France, Germany, Greece, Iceland, India, Iran, Israel, Italy, Japan, Kosovo, Liechtenstein, Macedonia, New Zealand, Norway, Poland, Portugal, Romania, Scotland, Serbia, Slovenia, Slovak Republic, Slovenia, South Africa, South Korea, Spain, Switzerland, Turkey, USA) around the world.
As in previous years US resorts lead the world in headline lift ticket prices with Vail selling the world’s most expensive peak season six day lift ticket at $552. But Report Editor Patrick Thorne said, “Whilst US resorts come out as the world’s most expensive on paper, the reality is that resorts like Vail and Whistler have the most sophisticated pricing models with dozens of price combinations and many ways to pay much less. A recent report in the Vail Daily News said that whilst Vail had the most expensive day ticket of $92, in reality last winter it averaged $47 per day ticket sold. In other parts of the world prices are often set at one rate all winter, so whilst you may get a better price at the ticket window high season, you’re less likely to make much of a saving any time”.
The World Lift Ticket Price Report shows how prices in Europe and North America have moved closer together as a result. Remarkably the most expensive lift tickets for single resorts in Europe are to by found in Spain, where price inflation has taken the cost of a six day pass at former Alpine World Championships centre and arguably the continents most southerly ski resort, Sierra Nevada, to $320.