The International Ski Federation (FIS) is going to launch in the 2008/09 winter season a world-wide campaign to promote playing in the snow as the number one outdoor activity choice for kids and the youth in winter. The main aim of the “Bring Kids Back to the Snow” campaign is to generate passion for snow activities with the younger generations. The campaign will target kids and youngster aged 0-14 and their parents and families along with teachers and national and regional decision-makers, especially in the areas of education, sport and health. The target market for “Bring Kids Back to the Snow” will be countries which have snow on a regular basis or interest in snow sports.
“This project - Bring Kids Back to the Snow- is crucial for encouraging children and families to spend more time in the snow”, said FIS President Gian Franco Kasper. “Our partners in the ski industry have already pledged their support for making snow activities more appealing and accessible to families and kids and youngsters. Playing in the snow is one of the best ways to make children and the youth more active in winter time. It is also a great family experience and we must make sure more children and youngsters experience the joy of playing in the snow”.
The first milestone for the “Bring Kids Back to the Snow” campaign will be a presentation to the 46th International Ski Congress to be held in Cape Town (RSA) in May 2008.
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