Tuesday, December 6, 2016

Swatch Freeride World Tour 2017

Date: January 28, 2017; Location: Chamonix-Mont-Blanc, FRA

Date: February. 11, 2017; Location: Vallnord Arcalis, AND

Date: March 4, 2017; Location: Fieberbrunn Kitzbüheler Alpen, AUT

Date: March 17, 2017; Location: Haines

Date: April 1, 2017; Location: Verbier, SUI

The Swatch Freeride World Tour (FWT) is the premier big mountain freeskiing and snowboarding tour in the world, featuring the sport’s top athletes competing in the world’s best mountain resorts. Created in 2008, the FWT became even more global in 2012 following the union of North American-based Freeskiing World Tour, The North Face Masters of Snowboarding, and the European-based Swatch Freeride World Tour. Besides the successful implementation of this truly global FWT, the increase of Freeride World Qualifier (FWQ) and Junior Freeride Tour events in recent years shows that the base of the sport is growing exponentially.
The FWT represents top-level big mountain riding, the most progressive and pure discipline of skiing and snowboarding. Riders use the entire mountain as their canvas, from cliffs, cornices and chutes to powder fields and trees. FWT events have invitation-only athlete rosters but the full FWQ series allows athletes to compete in 1 to 4-star level events and qualify for the FWT the following season. All FWT competition venues are handpicked for their terrain, as well as their steepness, and offer a wide range of options to those competing.

Sunday, December 4, 2016

Lara Gut Wins World Cup Super-G in Lake Louise

Lara Gut won the first Super-G race of the season in Lake Louise. Tina Weirather came in second +0.10 behind and Sofia Goggia took third +0.59 seconds out.
Lara Gut was more ecstatic about her downhill podium finish the previous day than her ninth career super-G victory –and third at Lake Louise – because she felt like she finally figured out the mountain on Saturday.
"I wasn't skiing really well at the top so I understood that I should change something. And from the middle on, I just tried to keep a really straight line and be aggressive on the skis. I'm happy it paid off", she said of the super-G race. "It was always a fight here in downhill. I never found the way how to be fast. Since yesterday and the past days I had the feeling I was finally starting to build something. And that's cool because usually it's the beginning of the season it took always so much energy here. I was always fighting".
Tina Weirather of Liecthenstein secured her first podium of the season in second, just 0.10 seconds behind Gut, after putting up a fight of her own.
"Yesterday I was really angry because I skied really well but I just didn't have the result. The first few had sun and then when I skied it was bad visibility, so I was really down. I tried to take that anger into skiing today, and it worked", said Weirather. "It's an aggressive sport. I mean, you have to control it – that's for sure. I was really calm today. I was not nervous. I was super focused. And it's exciting to be back on the podium."
Speaking of the podium, the appearances just keep coming for Italian Sofia Goggia who has now finished inside the top three in three different disciplines over the past week. She was 0.59 seconds off Gut's pace in the Lake Louise super-G.
"Oh, I'm pretty speechless actually. I'm pretty happy with my results even though I made a little mistake today. I made my third podium", Goggia said. "So it's like a dream for me – in three different disciplines. It's, hey, what's this going on?".


Mathieu Faivre Wins World Cup GS in Val d'Isère

The level of this Giant Slalom on the O.K course in Val d’Isère (replacement of Beaver Creek) was extremely high and the scenario with a fired up local French team very exciting. France placed four racers in the top five.

In the end, it’s a maiden victory for Mathieu Faivre, who climbs on the highest step of the podium between both standings leaders Marcel Hirscher (2nd +0.49) and Alexis Pinturault (3rd +1.11).
Before today, Mathieu Faivre only scored two World Cup podiums, both by the end of last season in Yuzawa Naeba in February, where he finished second, and at the Finals in St. Moritz where he grabbed a 3rd place. Constant performances throughout the winter in giant slalom last season allowed him to claim the 4th place in the standings and built up confidence. Today he is reaping the benefits of several years of hard work and celebrating his first World Cup victory.

Saturday, December 3, 2016

Ilka Stuhec Wins Second Downhill in Lake Louise

The conditions and circumstances were different, but Slovenian Ilka Stuhec still ruled the downhill track at Lake Louise on Saturday where she picked up her second consecutive victory in as many days. Despite utilizing a lowered start where the men's super-G traditionally begins because of fresh snow on the track and a threatening weather system forecast to move in during the race, Stuhec bested Lara Gut by 0.11 seconds and Edit Miklos by 0.42 seconds down the shortened course.
Stuhec admitted that running fourth on the course and having to watch the rest of the racers come down after her was more nerve-racking than the previous day when she claimed victory from bib 29.
"I think running early was really an advantage because right now the snowfall is getting worse and worse. But you race with the number you have and try to do your best. I had to calm myself down after yesterday and prepare myself for the race today which, apparently, I did pretty well", said Stuhec.
Gut was also excited to pick up her first downhill podium finish of the season.
"It's the first time I'm standing on the podium, so it's great. I'm happy and since this year I finally have the feeling that I know what I'm doing on this slope", said Gut. "It's a good improvement, and I'm looking forward to tomorrow for the super-G. I'm going to try to ski even faster and cleaner".
Miklos matched her career-best World Cup result, a third-place downhill finish in St. Mortiz in January 2015. During the previous evening's bib pick, Miklos was the last to draw and was automatically assigned bib 1, but it worked out in her favor.
"Also third place – I hope the next podium it will be second and then first", joked Miklos. "I think yesterday I had not so much luck like today because the weather was good for me. I think the first numbers, they had luck. In a sport like this, sometimes you have luck and sometimes the others, they have luck. ... It was my luck because they left me just this number".
The shortened course didn't bother the athlete who represents Hungary one bit.
"I think lowering the start was a good decision because of the weather. I think it's the same if it's long or short".

Kjetil Jansrud Wins First Downhill of the Season in Val d'Isère

Kjetil Jansrud’s domination in this year’s speed events continues and claimed the top step on the podium for the second time in a row in Val d’Isère. He crossed the finish line 0.26 seconds ahead of Peter Fill and 0.33 ahead of Aksel Lund Svindal.
The new starting order procedure resulted in an interesting start list for this downhill, with Kjetil Jansrud picking an early start number and wearing bib n°3. It looks like this strategy paid off, as the winner of yesterday’s super-g also claimed the win in the downhill today, to start the speed season in the best possible way.
Italy’s Peter Fill already showed constant training results in the past days in Val d’Isère with two second place finishes and proved that he can beat the Viking’s pace in the second training run. With bib 7 for today’s race, the downhill globe winner was able to lock up a second place and his 15th World Cup podium.
Despite missing out the second half of last season because of a torn ACL and coming back to training only a few weeks ago, Aksel Lund Svindal showed incredible skills and a solid shape on today’s downhill, where he finished third. Walking away with two podium placements is unexpected and extremely motivating for the attacking Viking.

Friday, December 2, 2016

Ilka Stuhec Wins Downhill in Lake Louise

In a Race Full of Surprises Ilka Stuhec from Slovenia claim her first ever World Cup victory. Sofia Goggia crossed the finished line 0.22 seconds behind. Joining them on the podium was Swedish's Kajsa Kling, 0.31 seconds back of the winner.
All three athletes were ecstatic with their results.
"I had a feeling that I could show some more than just average results around 10th to 15th place, that I could ski good and I could ski fast and apparently, today, the fastest", Stuhec said. "I knew I could ski fast and I just needed to put it in a race and I did".
For Goggia, the result at Lake Louise was a bit of retribution against a mountain that hasn't been so kind in the past.
"This was really unexpected even if Killington was a little bit more unexpected because I feel more confident in downhill and in super-G than in giant slalom. ... I just tried to ski without any expectations", remarked Goggia. Three years ago she suffered a torn ACL in a crash at Lake Louise. "I had to face my demons on these days. ... It was a big surprise when I saw the green light. I was like, 'Oh my God' that I'm going to do that on this slope".
Kling was eyeing her career-first victory before the later runners bumped her to third, but it still marks a solid start to the season for the Swede. She has only one previous podium from the St. Moritz super-G in 2014.
"I think I was pretty stable the whole training week and it felt good during the preseason as well, so I am happy with this", said Kling. "I feel like I can do some parts better, so hopefully I can nail it tomorrow".

Kjetil Jansrud Wins First Super-G of the Season in Val d'Isère

Following the cancellation of the races in Beaver Creek, the French resort of Val d’Isère hosted the first speed event of the season .
Kjetil Jansrud wins the Val d'Isere super G held on the "O.K." course in Val d’Isère with a winning time of 1:21.66 seconds. Following Jansrud in second place was his countrymen, Aksel Lund Svindal (+ 0.17). Italy's Dominik Paris completed the podium, 0.41 seconds off.
Historical days work pretty well for Norways Kjetil Janrud. To mention only last year’s premières, he topped the newly introduced PGS in Alta Badia and the first downhill ever in Korea on the future Olympic course. In Val d’Isère, the Super-G and Downhill globe winner of 2015 proved once again that he is a serious contender, by mastering this first speed race of the season with the fastest time.
Already last season Aksel Lund Svindal impressed with an extraordinary come-back, and he is doing it again this year. Last season ended abruptly with a torn ACL in the downhill in Kitzbuehel, after he dominated the first half of the season, but the lack of training before this season didn’t seem to stop the extraordinary Norwegian.
In third, South Tyrolean Dominik Paris laid down a strong run and could grab third place. With now 16 podiums in the speed disciplines, Paris is happy to start the season in a good way, especially since last season he reached his top shape only later in the season.

Sunday, November 27, 2016

Mikaela Shiffrin Wins Second Slalom of the Season in Killington

Mikaela Shiffrin continued her unbeaten streak in slalom with a demonstrative victory in Killington (Vermont, USA). After leading the first run of the first slalom of the season, the Olympic champion dominated both slalom runs to finish ahead of Tour veteran Veronika Velez Zuzulova (+ 0.73) and Wendy Holdener (+ 0.86).
It was Shiffrin's 22nd career World Cup victory. She has now won in the last ten slalom races she participated in. The last time she failed to win in slalom was in Flachau in January 2015 (third).
Shiffrin, whose hometown is Vail, Colorado, graduated from high school in the state of Vermont approximately two hours from Killington.
"I put a lot of pressure on myself", Shiffrin said. "Knowing that I’ve been performing so well in slalom, I really had a great chance of winning the slalom here. And I actually really wanted to win the GS as well, but I didn’t put winning GS skiing out there".
Large crowds were entertained at the American resort by the local favorite.
"It’s amazing. It was like 16,000 yesterday and I don’t how many there are today, but it’s full and that’s so cool", Shiffrin said.
The rest of the podium had positive things to say about both the venue and the future of ladies' slalom skiing this season.
"It was a really nice race", Velez Zuzulova said. "Usually we are racing in Aspen and I can say that the crowd is never like this, so it was a really nice experience to race here".
"I think we get a step closer than last year", Holdener said of the winning leads Shiffrin has become known for in slalom. "Still she [Shiffrin] is dominant and I think the other girls and I are on the right way to get closer and closer. I think it will get thrilling this season".

Saturday, November 26, 2016

Tessa Worley Wins Giant Slalom in Killington (Vermont)

France's Tessa Worley proved that determination was a critical factor for victory at the first World Cup race held in the Eastern U.S. in 25 years. The 2013 World Champion in giant slalom skied a courageous first run and powered through the second to claim the top step of the podium ahead of first-run leader Nina Loeseth of Norway who finished 0.80 seconds back. Italy's Sofia Goggia skied to her career-first podium in third, 1.11 seconds off Worley.
"It’s been long", Worley noted of her return to the podium for the first time since 2013. "Physically I could feel well. In less than a year after my injury, I felt ... physically 100 percent. The tough part was to get the spirit back of the racing and to be able to give everything".
Tough snow conditions demanded much of the ladies who did everything within their power to make it to the finish line.
"I didn’t think it was going to be enough even for a podium and thought I was for sure four seconds off", Loeseth revealed. "I had a few mistakes, but I think everybody did. Everybody felt really bad. I ski on feeling, so I always like to feel good, but sometimes you just have to leave the feelings in the start and just go".
Sofia Goggia led the Italian team of five who placed in the top 10.
"I think we are the strongest team in giant slalom – actually – on the World Cup because we were nine girls and just the youngest one did not qualify for the second [run]", Goggia noted of the Italian dominance.

Friday, November 25, 2016

Looking for Inspiration: Do It Forever Campaign

Founded in 1956, Spies is Denmark's best Charter Travel Agency. Spies is a brand of Thomas Cook.
On November 2016, the Spies travel agency have released the third ad in the "Do It for Denmark" campaign called "Do it Forever".
Using the example of Karen and Jørgen, it shows a couple whose sex life has drained away after having a children, leaving them sitting in the bed where they once "couldn’t keep their hands off each other" staring at separate tablets.
"It turns out that Danish couples have much less sex after having children (...) This continues throughout life and affects both health and life expectancy", the voiceover says.
Claiming sex can extend life by up to eight years and provide a range of health benefits, the Spies travel agency advert invites parents on cut-price holidays to exotic locations where they can reignite the spark: "You don’t stop having sex because you’re getting old, you get old because you stop having sex. Extend your life with an exotic trip and do it".
"Do it Forever" is a loyalty program with a built in fertility bonus. The more children you have made the bigger discount you get on your exotic holidays.
Created once again by Robert/Boisen & Like-Minded, it concludes about as honestly as anybody can hope: "This way, we secure your health, as well as our future business".

Back in 2014, the Spies travel agency urged the country to "Do it for Denmark", then "Do it for Mum" the following year, with the videos generating a combined 20 million views and spawning a nationwide trend.
All started when Spies Travels announced a competition where you have to make a baby to win.

On 2015 Spies Travel joined forces with wannabe grandmas to continue the fight against Denmark's low birth rate. The Travel agency launched the Spies Parent Purchase campaign urging people to have children to please their parents and help reverse the country’s aging population. Send your child on an active holiday and get a grandchild.